The marketing plan in the early Pure years (IE while Facebook was still evolving) included printed flyers and flyering outside venues.

Social media back then wasn't seen as social media. HarderFaster.net and DontStayIn.com were the platforms that could determine the success of an event, both pre and post. The challenge pre event was to keep the event listing's attendee list growing and thus the event would grow in popularity.

One popular way to drive visitors to the DSI or HarderFaster event page was by writing and publishing an interview or three with the DJs. At the time there seemed to be loads of these interviews happening and so we wanted to do something to get noticed. This Pure event was of Andy's 20 Year DJing anniversary, and given that the event featured a 6 hour set we thought we would do something around numbers. So "Andy Farley In Numbers" was born.

To see the feature:-

There is no track list for Pure Andy Farley 1.  The six hour set was played predominantly from CDs and went "very quickly" Andy said afterwards. "I didn't play half of the tracks I was going to play".    Mmmm.  Is that a hint for a longer set next time?

Warm-up was provided by the uber talented Ross Homson

Closing set: "Dave Curtis" - the only man that can and has done so loyally at every single London Pure Andy Farley since.

Pure Andy Farley - Saturday 10 November 2010